WNCN   New York  104.3 FM  
Classical Radio at its Best  1956-1993

"America's Favorite Classical Radio Station " 

WNCN PROGRAM GUIDE and KEYNOTE MAGAZINE

In the 1960s, WNCN published a pocket sized monthly program guide edited by Jeremie Lesser, who over the years had multiple jobs at WNCN, including for a while, the title of Music and Program Director. She later married WNCN's Chief Engineer Ralph Olsen. 

The Guide was about the size of a current-day ZAGAT restaurant guide, and was published monthly with a changing color for the cover ink, but the content pages were black ink. Cover price was $2, and it was sold at several newstands in the city, but subscriptions provided the bulk of readership.  Additional revenues came from sales of print ads.

With the onset of GAF ownership, WNCN started publication of KEYNOTE MAGAZINE with the March 1977 issue. It was a glossy-paper publication, with many photographs. Contributors included a veritable Whos-Who of world-class music writers and critics. The presentation was deep black and white, with occasional third-color emphasis. The editor and publisher was Sedgwick Clark, who went on to become publisher of Musical America.

On the back cover of the bottom photo is a sample ad generated by the station's advertising agency. The "hip" look was designed to de-mistify classical music and appeal to a younger audience 

The last issue was published in March 1990.